Purpose-Driven, Community-Centric Design
ILoveBoobies is a charity whose primary mission is to provide free breast examinations to South African women who are unable to access such medical services due to financial, locational or social challenges. They create funding for this initiative through their online store, where they sell premium active wear, host events and raise awareness.
Explore the work I have done with ILoveBoobies, where across the Shopify website, event identity and social media.
Crafted visually impactful digital assets that amplified ILoveBoobies’ breast cancer awareness message while staying true to the brand’s bold and energetic identity.
Designed engaging graphics for seasonal promotions and fundraising campaigns, ensuring messaging was clear, compelling, and conversion-focused across social and web.
Worked closely with the ILoveBoobies team to deliver fast-turnaround creative under tight deadlines, adapting designs based on evolving campaign needs and feedback.
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