Brand systemS + design ops
Electrum Payments
Electrum is next-generation payments technology, trusted by leading banks and retailers to power their payments. The brand identity reflects a well-trusted and innovative company.
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Brand systemS + design ops
Electrum is next-generation payments technology, trusted by leading banks and retailers to power their payments. The brand identity reflects a well-trusted and innovative company.
Explore my work at Electrum Payments, where I have worked on brand focused design across multiple channels.
At Electrum, I led a brand assets refresh focused on key content touchpoints, revamping the blog’s visual style and standardizing diagram design to enhance clarity, consistency, and brand alignment across all educational and marketing materials.
At Electrum, I improved the design process from briefs to final delivery by implementing tools like Lingo and Figma, streamlining collaboration, increasing efficiency, and enabling consistent, scalable design across teams.
I created campaign graphics and custom illustrations designed to delight and excite across channels, bringing energy and personality to social media, blog posts, and marketing materials while maintaining brand cohesion.
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